APA Citation

Keegan, W. J. (1995). Global marketing managemen. Prentice Hall International.

Chicago Style Citation

Keegan, Warren J. Global Marketing Managemen. Prentice Hall International, 1995.

MLA Citation

Keegan, Warren J. Global Marketing Managemen. Prentice Hall International, 1995.

Warning: These citations may not always be 100% accurate.