APA Citation

Zimmerman, K. Electronic marketing Integrating electronic resources into the Marketing Process. The Dryden Press.

Chicago Style Citation

Zimmerman, Kenneth. Electronic Marketing Integrating Electronic Resources Into the Marketing Process. The Dryden Press.

MLA Citation

Zimmerman, Kenneth. Electronic Marketing Integrating Electronic Resources Into the Marketing Process. The Dryden Press.

Warning: These citations may not always be 100% accurate.