APA Citation

Belch, G. E. (1998). Advertising and Promotion: An integrated marketing communications perspective, 4e. McGraw Hill.

Chicago Style Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective, 4e. McGraw Hill, 1998.

MLA Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective, 4e. McGraw Hill, 1998.

Warning: These citations may not always be 100% accurate.