APA Citation

Shimp, T. A. (2010). Integrated Marketing Communication in Advertising and Promotion, 8ed. South - Western.

Chicago Style Citation

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion, 8ed. South - Western, 2010.

MLA Citation

Shimp, Terence A. Integrated Marketing Communication in Advertising and Promotion, 8ed. South - Western, 2010.

Warning: These citations may not always be 100% accurate.