APA Citation

Pride, W. M. (2006). Marketing Concepts and Strategies. Houghton Mifflin Company.

Chicago Style Citation

Pride, William M. Marketing Concepts and Strategies. Houghton Mifflin Company, 2006.

MLA Citation

Pride, William M. Marketing Concepts and Strategies. Houghton Mifflin Company, 2006.

Warning: These citations may not always be 100% accurate.