SWASTHA DH., B., & Irawan. (1990). Manajemen pemasaran modern (Ed. 2, cet. 4.). Yogyakarta: Liberty.
Chicago Style CitationSWASTHA DH., Basu, and Irawan. Manajemen Pemasaran Modern. Ed. 2, cet. 4. Yogyakarta: Liberty, 1990.
MLA CitationSWASTHA DH., Basu, and Irawan. Manajemen Pemasaran Modern. Ed. 2, cet. 4. Yogyakarta: Liberty, 1990.
Warning: These citations may not always be 100% accurate.