APA Citation

CRAVENS, D. W. (1982). Strategic marketing. Illinois: Richard D. Irwin.

Chicago Style Citation

CRAVENS, David W. Strategic Marketing. Illinois: Richard D. Irwin, 1982.

MLA Citation

CRAVENS, David W. Strategic Marketing. Illinois: Richard D. Irwin, 1982.

Warning: These citations may not always be 100% accurate.