MCCARTHY, E. J., & Perreault Jr. William D. (1984). Basic marketing: A managerial approach (8 th ed.). Homewood: Richard D. Irwin.
Chicago Style CitationMCCARTHY, E. Jerome, and Perreault Jr. William D. Basic Marketing: A Managerial Approach. 8 th ed. Homewood: Richard D. Irwin, 1984.
MLA CitationMCCARTHY, E. Jerome, and Perreault Jr. William D. Basic Marketing: A Managerial Approach. 8 th ed. Homewood: Richard D. Irwin, 1984.
Warning: These citations may not always be 100% accurate.