KOTLER, P. Marketing management ; analysis , planning , implementation , and control. Prentice Hall International.
Chicago Style CitationKOTLER, PHILIP. Marketing Management ; Analysis , Planning , Implementation , and Control. Prentice Hall International.
MLA CitationKOTLER, PHILIP. Marketing Management ; Analysis , Planning , Implementation , and Control. Prentice Hall International.
Warning: These citations may not always be 100% accurate.