APA Citation

MCCARTHY, E. J. (1984). Learning aid to accompany basic marketing a managerial approach. Irwin.

Chicago Style Citation

MCCARTHY, E. Jerome. Learning Aid to Accompany Basic Marketing a Managerial Approach. Irwin, 1984.

MLA Citation

MCCARTHY, E. Jerome. Learning Aid to Accompany Basic Marketing a Managerial Approach. Irwin, 1984.

Warning: These citations may not always be 100% accurate.