APA Citation

Peterson., R. A. K. a. R. A. (1990). STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS. Allyn & Bacon.

Chicago Style Citation

Peterson., Roger A. Kerin and Robert A. STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS. Allyn & Bacon, 1990.

MLA Citation

Peterson., Roger A. Kerin and Robert A. STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS. Allyn & Bacon, 1990.

Warning: These citations may not always be 100% accurate.