APA Citation

WALKER, O. C. (2008). Marketing Strategy. A Decision-Focused Approach. McGraw - Hill Book Company.

Chicago Style Citation

WALKER, Orville C. Marketing Strategy. A Decision-Focused Approach. McGraw - Hill Book Company, 2008.

MLA Citation

WALKER, Orville C. Marketing Strategy. A Decision-Focused Approach. McGraw - Hill Book Company, 2008.

Warning: These citations may not always be 100% accurate.