APA Citation

KOTLER, P. (2003). Marketing Management. The Marketer's watchwords are quality service, and value. PRENTICE HALL.

Chicago Style Citation

KOTLER, Philip. Marketing Management. The Marketer's Watchwords Are Quality Service, and Value. PRENTICE HALL, 2003.

MLA Citation

KOTLER, Philip. Marketing Management. The Marketer's Watchwords Are Quality Service, and Value. PRENTICE HALL, 2003.

Warning: These citations may not always be 100% accurate.