APA Citation

JONES, J. P. (1989). Does It Pay to Advertise: Cases Illustrating Successful Brand Advertising. Lexington Books.

Chicago Style Citation

JONES, John Philip. Does It Pay to Advertise: Cases Illustrating Successful Brand Advertising. Lexington Books, 1989.

MLA Citation

JONES, John Philip. Does It Pay to Advertise: Cases Illustrating Successful Brand Advertising. Lexington Books, 1989.

Warning: These citations may not always be 100% accurate.