APA Citation

JONES, J. P. (1986). What's in a Name?. Advertising and the concept of brands. Lexington Books.

Chicago Style Citation

JONES, John Philip. What's in a Name?. Advertising and the Concept of Brands. Lexington Books, 1986.

MLA Citation

JONES, John Philip. What's in a Name?. Advertising and the Concept of Brands. Lexington Books, 1986.

Warning: These citations may not always be 100% accurate.