O'Guinn, T. C. (2002). Advertising and integrated brand promotion. South-Western Pub.
Chicago Style CitationO'Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western Pub, 2002.
MLA CitationO'Guinn, Thomas C. Advertising and Integrated Brand Promotion. South-Western Pub, 2002.
Warning: These citations may not always be 100% accurate.