BELCH, G. E. (2009). Advertising and promotion an integrated marketing communications perspective. McGraw - Hill Book Company.
Chicago Style CitationBELCH, George E. Advertising and Promotion an Integrated Marketing Communications Perspective. McGraw - Hill Book Company, 2009.
MLA CitationBELCH, George E. Advertising and Promotion an Integrated Marketing Communications Perspective. McGraw - Hill Book Company, 2009.
Warning: These citations may not always be 100% accurate.