APA Citation

Semenik, R. D. (1995). Principles of Marketing: A Global Perspective. South-Western College Publishing.

Chicago Style Citation

Semenik, Richard D. Principles of Marketing: A Global Perspective. South-Western College Publishing, 1995.

MLA Citation

Semenik, Richard D. Principles of Marketing: A Global Perspective. South-Western College Publishing, 1995.

Warning: These citations may not always be 100% accurate.