APA Citation

Shimp, T. A. (2007). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Thomson.

Chicago Style Citation

Shimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Thomson, 2007.

MLA Citation

Shimp, Terence A. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Thomson, 2007.

Warning: These citations may not always be 100% accurate.