Mullins, J. W. (2008). Marketing Management: A Strategic Decision-Making Approach. McGraw-Hill.
Chicago Style CitationMullins, John W. Marketing Management: A Strategic Decision-Making Approach. McGraw-Hill, 2008.
MLA CitationMullins, John W. Marketing Management: A Strategic Decision-Making Approach. McGraw-Hill, 2008.
Warning: These citations may not always be 100% accurate.