APA Citation

Kardes, F. R. (2002). Consumer behavior and managerial decision making. Prentice Hall.

Chicago Style Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Prentice Hall, 2002.

MLA Citation

Kardes, Frank R. Consumer Behavior and Managerial Decision Making. Prentice Hall, 2002.

Warning: These citations may not always be 100% accurate.