KOTLER, P. (1997). Marketing management. Analysis, planning, implementation and control. PRENTICE HALL.
Chicago Style CitationKOTLER, Philip. Marketing Management. Analysis, Planning, Implementation and Control. PRENTICE HALL, 1997.
MLA CitationKOTLER, Philip. Marketing Management. Analysis, Planning, Implementation and Control. PRENTICE HALL, 1997.
Warning: These citations may not always be 100% accurate.