APA Citation

BUEL, V. P. (1986). Marketing management. A Strategic planning approach. McGraw - Hill Book Company.

Chicago Style Citation

BUEL, Victor P. Marketing Management. A Strategic Planning Approach. McGraw - Hill Book Company, 1986.

MLA Citation

BUEL, Victor P. Marketing Management. A Strategic Planning Approach. McGraw - Hill Book Company, 1986.

Warning: These citations may not always be 100% accurate.