APA Citation

CRAVENS, D. W. (2002). Strategic marketing management cases. McGraw - Hill Book Company.

Chicago Style Citation

CRAVENS, David W. Strategic Marketing Management Cases. McGraw - Hill Book Company, 2002.

MLA Citation

CRAVENS, David W. Strategic Marketing Management Cases. McGraw - Hill Book Company, 2002.

Warning: These citations may not always be 100% accurate.