APA Citation

PERREAULT, W. D. (2005). Basic marketing. A Global-managerial approach. McGraw - Hill Book Company.

Chicago Style Citation

PERREAULT, William D. Basic Marketing. A Global-managerial Approach. McGraw - Hill Book Company, 2005.

MLA Citation

PERREAULT, William D. Basic Marketing. A Global-managerial Approach. McGraw - Hill Book Company, 2005.

Warning: These citations may not always be 100% accurate.