APA Citation

JOHN WILMSHURST , A. M. (2002). The Fundamentals and Practice of Marketing. Butterworth-Heinemann.

Chicago Style Citation

JOHN WILMSHURST , ADRIAN MACKAY. The Fundamentals and Practice of Marketing. Butterworth-Heinemann, 2002.

MLA Citation

JOHN WILMSHURST , ADRIAN MACKAY. The Fundamentals and Practice of Marketing. Butterworth-Heinemann, 2002.

Warning: These citations may not always be 100% accurate.