McCARTY, E. J. (1990). Basic marketing. A Management approach. IRWIN.
Chicago Style CitationMcCARTY, E Jerome. Basic Marketing. A Management Approach. IRWIN, 1990.
MLA CitationMcCARTY, E Jerome. Basic Marketing. A Management Approach. IRWIN, 1990.
Warning: These citations may not always be 100% accurate.