QUELCH, J. A. e. a. (1996). Cases in Marketing Management and Strategy. Prentice Hall.
Chicago Style CitationQUELCH, John A. et al. Cases in Marketing Management and Strategy. Prentice Hall, 1996.
MLA CitationQUELCH, John A. et al. Cases in Marketing Management and Strategy. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.