APA Citation

SHIMP, T. A. (1993). Promotion Management and Marketing Communications. The Dryden Press.

Chicago Style Citation

SHIMP, Terence A. Promotion Management and Marketing Communications. The Dryden Press, 1993.

MLA Citation

SHIMP, Terence A. Promotion Management and Marketing Communications. The Dryden Press, 1993.

Warning: These citations may not always be 100% accurate.