APA Citation

KOTLER, P. e. a. (2008). Principles of Marketing. Pearson Prentice Hall.

Chicago Style Citation

KOTLER, Philip et al. Principles of Marketing. Pearson Prentice Hall, 2008.

MLA Citation

KOTLER, Philip et al. Principles of Marketing. Pearson Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.