KIM, W. C. e. a. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Press.
Chicago Style CitationKIM, W. Chan et al. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Press, 2005.
MLA CitationKIM, W. Chan et al. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Press, 2005.
Warning: These citations may not always be 100% accurate.