APA Citation

Tellis, G. T. (1950). Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publishing.

Chicago Style Citation

Tellis, Gerard T. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publishing, 1950.

MLA Citation

Tellis, Gerard T. Effective Advertising: Understanding When, How, and Why Advertising Works. Sage Publishing, 1950.

Warning: These citations may not always be 100% accurate.