APA Citation

HIGGINS, D. (2003). The Art of writing advertising. McGraw - Hill Book Company.

Chicago Style Citation

HIGGINS, Denis. The Art of Writing Advertising. McGraw - Hill Book Company, 2003.

MLA Citation

HIGGINS, Denis. The Art of Writing Advertising. McGraw - Hill Book Company, 2003.

Warning: These citations may not always be 100% accurate.