APA Citation

Valarie A. Zeithaml, M. J. B. (2006). Services Marketing Integrating Costumer Focus Across the Firm. McGraw-Hill Education International Edition.

Chicago Style Citation

Valarie A. Zeithaml, Mary Jo Bitner. Services Marketing Integrating Costumer Focus Across the Firm. McGraw-Hill Education International Edition, 2006.

MLA Citation

Valarie A. Zeithaml, Mary Jo Bitner. Services Marketing Integrating Costumer Focus Across the Firm. McGraw-Hill Education International Edition, 2006.

Warning: These citations may not always be 100% accurate.