APA Citation

WALKER, O. C. (1998). Marketing strategy. Planning and implementation. McGraw - Hill Book Company.

Chicago Style Citation

WALKER, Orville C. Marketing Strategy. Planning and Implementation. McGraw - Hill Book Company, 1998.

MLA Citation

WALKER, Orville C. Marketing Strategy. Planning and Implementation. McGraw - Hill Book Company, 1998.

Warning: These citations may not always be 100% accurate.