APA Citation

PETER, J. P. (1999). Consumen behavior and marketing strategy. McGraw - Hill Book Company.

Chicago Style Citation

PETER, J Paul. Consumen Behavior and Marketing Strategy. McGraw - Hill Book Company, 1999.

MLA Citation

PETER, J Paul. Consumen Behavior and Marketing Strategy. McGraw - Hill Book Company, 1999.

Warning: These citations may not always be 100% accurate.