APA Citation

Malhotra, N. K. (2006). Basic marketing research: A decision making approach. Pearson education international.

Chicago Style Citation

Malhotra, Naresh K. Basic Marketing Research: A Decision Making Approach. Pearson education international, 2006.

MLA Citation

Malhotra, Naresh K. Basic Marketing Research: A Decision Making Approach. Pearson education international, 2006.

Warning: These citations may not always be 100% accurate.