APA Citation

McCarthy, E. .. J. (1990). Applications in basic marketing: Clippings from the populer business press. Irwin.

Chicago Style Citation

McCarthy, E . Jerome. Applications in Basic Marketing: Clippings From the Populer Business Press. Irwin, 1990.

MLA Citation

McCarthy, E . Jerome. Applications in Basic Marketing: Clippings From the Populer Business Press. Irwin, 1990.

Warning: These citations may not always be 100% accurate.