APA Citation

Cravens, D. W. H. Marketing Management. Richard D. Irwin, Homewood, Illinois, 1989.

Chicago Style Citation

Cravens, David W.; Hills. Marketing Management. Richard D. Irwin, Homewood, Illinois, 1989.

MLA Citation

Cravens, David W.; Hills. Marketing Management. Richard D. Irwin, Homewood, Illinois, 1989.

Warning: These citations may not always be 100% accurate.