APA Citation

Peter, J. P. O. Consumer Behavior and Marketing Strategy. McGraw-Hill, New York, Th 1996.

Chicago Style Citation

Peter, J. Paul; Olson. Consumer Behavior and Marketing Strategy. McGraw-Hill, New York, Th 1996.

MLA Citation

Peter, J. Paul; Olson. Consumer Behavior and Marketing Strategy. McGraw-Hill, New York, Th 1996.

Warning: These citations may not always be 100% accurate.