APA Citation

Cannon, J. P. P. Basic Marketing, a global managerial approach. McGraw-Hill, New York, 2008.

Chicago Style Citation

Cannon, Joseph P.; Perreault. Basic Marketing, a Global Managerial Approach. McGraw-Hill, New York, 2008.

MLA Citation

Cannon, Joseph P.; Perreault. Basic Marketing, a Global Managerial Approach. McGraw-Hill, New York, 2008.

Warning: These citations may not always be 100% accurate.