APA Citation

Zeithami, V. A. B. Services Marketing, intergrating customer focur across the firm. McGraw-Hill, New York,2009.

Chicago Style Citation

Zeithami, Valaric A.; Bitner. Services Marketing, Intergrating Customer Focur Across the Firm. McGraw-Hill, New York,2009.

MLA Citation

Zeithami, Valaric A.; Bitner. Services Marketing, Intergrating Customer Focur Across the Firm. McGraw-Hill, New York,2009.

Warning: These citations may not always be 100% accurate.