APA Citation

Arens, W. F. Contemporary Advertising. McGraw-Hill, New York, Th 2004.

Chicago Style Citation

Arens, William F. Contemporary Advertising. McGraw-Hill, New York, Th 2004.

MLA Citation

Arens, William F. Contemporary Advertising. McGraw-Hill, New York, Th 2004.

Warning: These citations may not always be 100% accurate.