Kotler, P. Marketing Management, Analysis, Planning, Implementation, and Control. Prentice-Hall, Inc., New Jersey, 1994.
Chicago Style CitationKotler, Philip. Marketing Management, Analysis, Planning, Implementation, and Control. Prentice-Hall, Inc., New Jersey, 1994.
MLA CitationKotler, Philip. Marketing Management, Analysis, Planning, Implementation, and Control. Prentice-Hall, Inc., New Jersey, 1994.
Warning: These citations may not always be 100% accurate.