APA Citation

Assael, H. Consumer Behavior & Marketing Action. South-Western Co, Cincinnati, 1995.

Chicago Style Citation

Assael, Henry. Consumer Behavior & Marketing Action. South-Western Co, Cincinnati, 1995.

MLA Citation

Assael, Henry. Consumer Behavior & Marketing Action. South-Western Co, Cincinnati, 1995.

Warning: These citations may not always be 100% accurate.