APA Citation

Kotler, P. A. Principles of Marketing. Prentice Hall, New Jersey, Th 1991.

Chicago Style Citation

Kotler, Philip; Armstrong. Principles of Marketing. Prentice Hall, New Jersey, Th 1991.

MLA Citation

Kotler, Philip; Armstrong. Principles of Marketing. Prentice Hall, New Jersey, Th 1991.

Warning: These citations may not always be 100% accurate.