APA Citation

Kotler, P. A. Principles of Marketing. Prentice-Hall, Inc., New Jersey, 1989.

Chicago Style Citation

Kotler, Philip; Armstrong. Principles of Marketing. Prentice-Hall, Inc., New Jersey, 1989.

MLA Citation

Kotler, Philip; Armstrong. Principles of Marketing. Prentice-Hall, Inc., New Jersey, 1989.

Warning: These citations may not always be 100% accurate.