APA Citation

McCarthy, E. J. P. J. Basic Marketing. Richard D. Irwin, Illinois, 1987.

Chicago Style Citation

McCarthy, E. Jerome; Perreault Jr. Basic Marketing. Richard D. Irwin, Illinois, 1987.

MLA Citation

McCarthy, E. Jerome; Perreault Jr. Basic Marketing. Richard D. Irwin, Illinois, 1987.

Warning: These citations may not always be 100% accurate.