APA Citation

Lamb, C. W. F. Marketing Cases. Houghton Mifflin Company, Dallas, 1983.

Chicago Style Citation

Lamb, Charles W.; Ferrell. Marketing Cases. Houghton Mifflin Company, Dallas, 1983.

MLA Citation

Lamb, Charles W.; Ferrell. Marketing Cases. Houghton Mifflin Company, Dallas, 1983.

Warning: These citations may not always be 100% accurate.