APA Citation

Lovelock, C. W. Principles of Service Marketing And Management. Prentice Hall, New Jersey, Th 2002.

Chicago Style Citation

Lovelock, Christopher; Wright. Principles of Service Marketing And Management. Prentice Hall, New Jersey, Th 2002.

MLA Citation

Lovelock, Christopher; Wright. Principles of Service Marketing And Management. Prentice Hall, New Jersey, Th 2002.

Warning: These citations may not always be 100% accurate.